Nora Sakari - Case Assignment Example | Topics and Well Written Essays - 750 words

Nora Sakari - Case - Assignment Example Owing to the smaller size of Sakari, it would expand and increase its market share. Nora is likely to furnish the JV with its long-term good working affiliation with Japanese associates. By entering into a JV with Nora, a larger company, Sakari would benefit from the JV through enhanced marketing capability, which would in turn reinforce its market position. As it appears, Sakari, even though smaller, is the best partner for Nora because it provides Nora with exactly what it needs and each have a working idea of the other because they have been negotiation partners. b) Nora-Sakari’s negotiations failure can be attributed to mutual unawareness about their respective cultures. There was strong opposition from negotiating camps from both Nora and Sakari. First, Sakari seems to have no trust on Nora’s objective of forming the JV as they insinuate that Nora would duplicate their technology, thus becoming a major rival in the market. Coupled with internal politics, the negotiation was deemed for failure. Second, there was a tussle regarding the split of equity ownership. Sakari proposed Equity split of 49% and 51% for Sakari and Nora respectively. On the contrary, Nora gave a counter proposal of 30% and 70% equity split for Sakari and Nora respectively. Third, Sakari proposed that it provides the JV with digital switch basic structure while Nora wanted the digital switch basic structure to be made from the JV Company in order to gain contact with the switching technology. Fourth, Sakari’s proposal for royalty payment was 5% of gross sales while Nora proposed 2% of net sales of the JV. Fifth, there was inconsistency on salaries and perks suggested by the two companies. Last, Nora and Sakari could not agree on where to resolve the negotiation stalemate. The failure to understand variations in national culture and organizational politics played a huge role

The causes and effects of smoking Research Paper - 1

The causes and effects of smoking - Research Paper Example In addition, it is seen that smoking kills more people than HIV, alcohol, road accidents, suicides, and other murders do. Furthermore, about 90% of lung cancer deaths are due to smoking (Smoking & Tobacco Use). However, when the question as to why do people smoke is raised, the answer comes from Hughes (1) that they smoke because they are addicted to nicotine. Another better clarified answer comes from Cockerham (4) that people continue smoking even though it provides an unpleasant sensation in the beginning because people learn how to smoke by having other persons interpret the experience for them and teach them how to enjoy the desirable sensation forgetting the undesirable. It seems that people learn smoking as a social activity, and it often originates in peer groups. It typically takes birth in adolescent groups who are highly likely to imitate adults to look mature. It is often used as a weapon to impress others. However, sooner or later, they start smoking even when they are alone, and develop their dependence on nicotine. In an interview with Gilchrist (How Best to Quit Smoking: Interview with Dr. Randy Gilchrist), he pointed out that people continue to smoke even when they know that their health is eroding because for the smokers, the smoking habit is connected with their many everyday activities and emotional states. Many of these activities act as the triggers to smoke, and in his words, for them, cigarette is something like a ‘reliable old friend that offers relaxation, comfort and focus’ (How best to quit smoking, Interview with Dr. Randy Gilchrist). According to Butler and Hope (362), there are seven reasons that can be pointed out at this juncture. The first one is that some people feel good using cigarette. It might be the feeling of social acceptance. According to some others it is the best way for relaxation. Yet another category is fond of the taste of cigarettes. Another vital revelation is that cigarette offers